Background
Black & Decker (NYSE: BDK) is a $4.5 billion Fortune 500 global manufacturer and marketer of quality power tools and accessories, hardware and home improvement products, and technology-based fastening systems. With products and services marketed in more than 100 countries and manufacturing operations in eleven countries, Black & Decker has an established reputation for product innovation, quality, end-user focus, design, and value.

Challenge
With the diversity and competition of the global markets, brand consistency is a primary product and service differentiator. For Black & Decker, the ability to reach market first combined with consistent multi-channel branding emphasizing its corporate image across the retail, catalogue, and Internet channels were critical to the company’s long-term business success.

Chuckwalla Solution
Black & Decker turned to Chuckwalla for its multi-channel branding challenges. As the centralized repository to collaborate on content for products, Chuckwalla enabled Black & Decker to reach distributors, salespeople, catalog, web and retailers in more than 100 countries with content that only needed to be produced once. For Black & Decker, the ability to bring products to market first enabled the company to further expand its market share, generate revenues quickly and more importantly, stay ahead of the competition.