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Marketing/Branding |
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Expanding channels of marketing communication—lead by the Internet and now wireless devices—are forcing a major shift in the marketplace by the promise of an instantaneous one-to-one relationship with the consumer. To effectively reach their audience, marketers need a centralized repository for all of the rich content that forms the marketing message and ultimately the brand (e.g., digital assets such as product shots, logos, SKU numbers, product descriptions, etc.). In addition, marketing teams require an environment where they communicate and collaborate to create a single, cohesive, powerful message marketing and branding message available to each media, print, web, wireless, etc., that can be targeted to reach each demographic segment or individual customer or consumer.
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Publishing |
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Publishers today are at a crossroads. New distribution channels for content and new revenue opportunities for advertising need to be leveraged. Print still remains the “bread and butter” delivery medium for many publishers.
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Courseware/Training |
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Learning is the single most important tool for people and teams within companies that want to outsmart, outmaneuver and outperform their competition in the new economy. People have to be more imaginative and flexible than ever before, precipitating the need for learning to become more creative.
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›› Next: Marketing/Branding |
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