3/04
Internet Retailer
“Rich Media? Rich Indeed!”
The cash register, and not broadband, is driving Web merchants to invest in rich media. According to a recent report from DoubleClick, rich media accounted for 40% of all online advertising in the fourth quarter of 2003 and registered a 60% gain from rich media web advertising in Q4 of 2002.

2/23/04
On Demand Journal.com
“The Morphing of Marketing”
With a new marketing environment defined by reduced budgets, vendor consolidation, shortened product lifecycles and changing laws of supply and demand, advertisers will increasingly need to focus on complex multi-channel efforts rather than major ad campaigns.

2/19/04
Internet Retailer
“Multi-channel marketing = the web + other electronic media, say ERA”
E-commerce stands on its own as a direct sales channel, but it can be even stronger as one link in a cross-channel, direct-to-consumer effort that includes TV and even radio.

2/19/04
Internet Retailer
“Retailer often lax in marketing to multi-channel shoppers”
Retail marketing managers should focus their efforts on high-value multi-channel customers if they are to maximize overall profits. Organizational structure needs to involve online merchandising and marketing managers in corporate-wide plans.

2/6/04
Internet Retailer
“Rich media show higher conversion rates than other online ads, study says”
Rich media generates exceptional results especially in its impact on consumer conversion rates.