FOR IMMEDIATE RELEASE
Chuckwalla and Van Gennep Launch World’s First Publishing Solution That Bridges Content and Process
First-Ever Integrated DAM and PM Solution, ContentConnect for PlanSystem3, Unveils at Digital Asset Management Symposium in New York

Brooklyn, NY – March 29, 2004
Chuckwalla, Inc., a leading developer of enterprise digital asset management (DAM) technology that manages rich content across multiple communication channels, today announced a partnership with Van Gennep - M.A.C., Inc. to integrate their respective software offerings, Chuckwalla v5 for DAM and PlanSystem3 Process Management (PM) for publishing. ContentConnect for PlanSystem3 is the tight integrated bridge that connects these two technologies to deliver a combined media-neutral DAM and PM solution.

Chuckwalla and Van Gennep will demonstrate ContentConnect for PlanSystem3 at the Henry Stewart Digital Asset Management Symposium at the New York Marriott in Brooklyn, New York on Monday, March 29 and Tuesday, March 30 at the Chuckwalla/Van Gennep booth #6. For more information, visit www.damusers.com.

“Van Gennep is a recognized leading developer of professional publishing process management and workflow automation technology,” said Brian Aspland, President and CEO, Chuckwalla, Inc. “By combining their understanding of publishing processes with Chuckwalla’s core competency in asset management, we deliver a complete solution for the most demanding publishing applications in the world.”

According to a leading industry analyst firm, publishing and media executives face two major challenges today: the ability to manage and re-use content, and the lowering of time and cost associated with content creation and production.

“Publishing companies require a full-featured DAM solution that can work interdependently with other systems and support processes throughout the workflow chain,” said Ton VanGennep, President and CEO of Van Gennep - M.A.C., Inc. “Chuckwalla brings intelligence to publishing content by managing and enabling its re-use in various formats and media for multi-channel communications. Chuckwalla’s robust and scalable solution built on an open platform provides the ideal qualities for augmenting our PM technology.”

ContentConnect for PlanSystem3 is the bridge that combines Chuckwalla’s intelligent DAM with Van Gennep’s industry-leading PM technology to create a platform to collectively manage the task of content creation, production, storage, and delivery. The integrated solution offers powerful process management that is integrated with popular desktop layout tools coupled with a content-agnostic, central repository. Content can be produced once with the ability to easily find and re-purpose it for all cross-media communication applications.

“We were impressed with Chuckwalla v5’s powerful customization and integration and its ability to leverage and enable content for multi-channel communication applications,” said Harold Evans, Vice President of Marketing and Sales, Van Gennep - M.A.C., Inc. “Content stored in Chuckwalla v5 delivers lasting value to our customers through efficient re-packaging and potential new revenue opportunities.”

“We are excited to deliver PlanSystem3, a market-proven technology, to our joint customers,” said Jon Lewis, Vice President of Sales and Marketing, Chuckwalla, Inc. “They understand the need to maximize efficiencies, from planning and creation to production and distribution. Our combined solution directly impacts the publisher's bottom line.”

Connecting advertising, editorial and production desktops facilitates the entire creative environment and production process. Chuckwalla v5 and Van Gennep PlanSystem3, together with ContentConnect for PlanSystem3 provides an integrated platform that addresses the challenges beyond those in publishing. Enterprises across many industries will find powerful solutions to their marketing and advertising challenges with these combined technologies.

About Van Gennep - M.A.C., Inc.
Based in The Netherlands, Van Gennep - M.A.C., Inc. develops software solutions for the publishing industry. Van Gennep’s PlanSystem3 is a process management system that provides professional and corporate publishers with publication content/asset management, edition/product planning, status monitoring and element tracking of all material in production. Van Gennep products are in daily production at over 120+ publications throughout Western Europe and the company has a track record of success dating back over 15 years.

About Chuckwalla, Inc.
Chuckwalla, Inc. is a leading developer of enterprise digital asset management (DAM) technology that manages rich content across multiple communication channels. With faster implementation and immediate ROI, Chuckwalla’s DAM technology allows organizations to meet the complex challenges of harnessing rich media across Print, Web, Wireless and other multi-channel environments. Based on the Microsoft.NET architecture, Chuckwalla’s open and scalable technology simplifies DAM for leading companies in marketing/branding, publishing, e-learning and other application areas. For more information on Chuckwalla, Inc. and DAM, visit www.chuckwalla.com.

All company and product names are trademarks or registered trademarks of their respective holders and used for identification purposes only.

Press Contacts
Jon Lewis Chuckwalla, Inc. (408) 330-8710